Nititad Promotion
Thai record label, third-largest in the 1980s–1990s.
Nititad Promotion (Thai: นิธิทัศน์ โปรโมชั่น, RTGS: Nithithat) was a Thai record label active in the 1980s and 1990s. At its peak, it ranked as the country's third-largest label, behind GMM Grammy and RS Promotion, and was the top choice for Sino-Thai listeners. The label was created through the merger of two earlier companies: NP Promotion, founded by DJ Narucha Pengpol, and Original Sound, founded by Wichian Asavisesiwakul. Witthaya Supaphorn-opas and Santi Sawet-wimol served as consultants to the new company.
The label operated from around 1982 until 1995, when it transitioned into Nititad Entertainment. Since then, its activities have been limited to reissuing older recordings by its former artists. In its early years, Nititad partnered with Rota Phonograph-Tape Co., Ltd. and Onpa Co., Ltd. to manufacture and distribute records and tapes nationwide. Later, it ended those partnerships and began handling production and distribution on its own, renaming itself Nititad AOA. The name AOA came from the first letters of the names of Wichian's three children: Aim, Oat, and Ae.
Notable singers under the label included Danupol Kaewkarn, Tik Shiro, Grand EX', Tuangsith Riamjinda, The Impossibles, Piyapong Pue-on, Pornpimol Thammasan, Yodrak Salakjai, and Sorapong Chatree.
- field
- Record label
- nationality
- Thai
- active
- c. 1982–1995
- known_for
- Third-largest Thai record label; leading label for Sino-Thai audiences
- founders
- Narucha Pengpol, Wichian Asavisesiwakul
Lore & Background
Nititad Promotion operated from about 1982 until 1995, when the company became Nititad Entertainment. It remains only to bring the past works of the singers under the label to be distributed again. In the past, Nititad had a joint venture with Rota Phonograph-Tape Co., Ltd. and Onpa Co., Ltd. to produce records and tapes for sale nationwide.
Reader's Guide
Nititad Promotion was a significant player in the Thai music industry during the 1980s and 1990s, ranking third behind GMM Grammy and RS Promotion. Its focus on Sino-Thai audiences distinguished it from competitors. The label was formed by merging NP Promotion and Original Sound, and later underwent restructuring, including a joint venture with Rota and Onpa. After 1995, it transitioned to Nititad Entertainment and later to Nititad AOA, a name derived from the first letters of Wichian's three children: Aim, Oat, and Ae. The label's legacy is preserved through reissues of its catalog, featuring artists such as Danupol Kaewkarn, Tik Shiro, and Yodrak Salakjai.
Did You Know?
- Nititad Promotion was Thailand's third-largest record label in the 1980s–1990s, after GMM Grammy and RS Promotion.
- The company was formed by the merger of NP Promotion and Original Sound.
- The name 'Nititad AOA' came from the first letters of Wichian Asavisesiwakul's three children: Aim, Oat, and Ae.
- Nititad had a joint venture with Rota Phonograph-Tape Co., Ltd. and Onpa Co., Ltd. to produce records and tapes.
Frequently Asked Questions
What was Nititad Promotion?
Nititad Promotion was a Thai record label that operated from roughly 1982 to 1995 and grew to become the third-largest music company in the country during the 1980s and 1990s.
How was Nititad Promotion formed?
The label came into existence when two smaller firms—NP Promotion, started by DJ Narucha Pengpol, and Original Sound, founded by Wichian Asavisesiwakul—merged into a single company. Consultants Witthaya Supaphorn-opas and Santi Sawet-wimol helped guide the new venture.
Why was Nititad Promotion significant in the Thai music industry?
At its peak it ranked just behind GMM Grammy and RS Promotion as Thailand's third-largest label. It was especially dominant among Sino-Thai audiences, who considered it their preferred record company.
Who were the key people behind Nititad Promotion?
Narucha Pengpol and Wichian Asavisesiwakul were the founding figures, each bringing their respective earlier companies into the merger. Witthaya Supaphorn-opas and Santi Sawet-wimol served in an advisory capacity to the newly formed label.
What happened to Nititad Promotion after 1995?
Around 1995 the label stopped operating under the Nititad Promotion name and transitioned into a successor entity simply called Nititad. This marked the close of its roughly thirteen-year run as an independent record company.
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