ILY Lab
Subsidiary label for female idol groups under Tada Entertainment.
ILY Lab is a subsidiary music label of Tada Entertainment Co., Ltd., a Thai media company that relaunched in 2022 under the leadership of Songyos Sugmakanan. The label specializes in managing female idol groups, serving as one of two subsidiary labels alongside Sonray Music, which covers male artists.
- parent_company
- Tada Entertainment Co., Ltd.
- field
- Music label (female idol groups)
- founded
- Announced 1 February 2023
- head
- Songyos Sugmakanan (CEO of parent company)
- notable_act
- MXFRUIT
Lore & Background
ILY Lab was introduced on 1 February 2023, when Songyos Sugmakanan announced the relaunch of the company (formerly Nadao Bangkok) as Tada Entertainment, focusing on idol artist management. The label was created to cover female artists, while its counterpart Sonray Music handled male groups. Its first and only known group was MXFRUIT, a five-member female group that debuted on 8 March 2023 with the single 'Strawberry Ice Cream'.
Reader's Guide
ILY Lab represents Tada Entertainment's venture into the female idol market, a strategic move following the company's shift from actor management to idol management in 2022. The label's significance lies in its role as a dedicated platform for female groups within a company that also operates a male-focused label and a survival show (789 Survival). However, its impact was limited, as its sole group MXFRUIT disbanded on 31 December 2025, and no other female acts under ILY Lab are mentioned in the source. The label's existence underscores the company's attempt to diversify its artist roster, though its legacy is tied to the short-lived MXFRUIT.
Did You Know?
- ILY Lab was announced on 1 February 2023 as part of Tada Entertainment's relaunch.
- It is one of two subsidiary labels, the other being Sonray Music for male groups.
- The label's only known group, MXFRUIT, debuted on 8 March 2023 and disbanded on 31 December 2025.
Frequently Asked Questions
What is ILY Lab?
ILY Lab is a Thai music label dedicated to developing and managing female idol groups. It operates as a subsidiary under Tada Entertainment Co., Ltd., a media company that relaunched in 2022.
Who is behind ILY Lab?
The label falls under the leadership of Songyos Sugmakanan, CEO of its parent company Tada Entertainment. He also drove the 2022 relaunch that set the stage for the label's creation.
When was ILY Lab announced?
The label was officially revealed on 1 February 2023 as part of Tada Entertainment's expansion into multiple subsidiary imprints.
Which artist is ILY Lab most known for?
MXFRUIT is the label's headline act and the group most strongly tied to the ILY Lab brand.
How does ILY Lab differ from Sonray Music?
Both labels sit under Tada Entertainment, but they cover different rosters: ILY Lab focuses exclusively on female idol groups, while Sonray Music handles the company's male artists.
More in Thai record labels 1-24
Spotted an error? Know more?
This is a living reference — every entry is fact-audited, and reader corrections feed straight into our audit queue. Suggest an edit · See this site's audit record