Grammy Gold
Thai record label specializing in luk thung and mor lam music.
Grammy Gold (Thai: แกรมมี่ โกลด์) is a Thai record label under GMM Music that specializes in luk thung and mor lam music. It was established in 1995 by Paiboon Damrongchaitham, who wanted to create a dedicated luk thung label separate from GMM Grammy's main pop focus. Krij Thomas served as its managing director until 2016.
The label achieved notable milestones, including selling one million copies of Tai Orathai's 2002 album *Grass Flowers in City* (Thai: ดอกหญ้าในป่าปูน), and Yinglee Srijumpol's 2012 single "Your Heart for My Phone Number" (Thai: ขอใจเธอแลกเบอร์โทร), which topped Thai music charts and had 217 million YouTube views by April 2014.
Grammy Gold now operates three sub-labels: the main Grammy Gold, which produces all types of country music; Tidal Music, focusing on Isaan music with a modern Thai Ban style; and Khon Khon for Life, which creates luk thung songs with life-oriented themes.
Current artists under Grammy Gold include Sala Khunnawut, Mike Phiromphon, Siriporn Ampaipong, Surattikarnt Phakcharoen, Man Maneewan, Tai Orathai, Dokaor Toongtong, Monkaen Kaenkoon, Phai Phongsathon, Yinglee Srijumpol, Kantong Tungngern, Intira Morales, Paowalee Pornpimon, San Nakar, Ratchanok Srilophan, Satien Tummue, Tatsanasak Thanomsit, Saranyu Winaipanit, Vieng Narumon, Beer Prompong, Chainarong Yotha, Kaothip Tidadin, Earnkwan Warunya, Pusin Warinruk, Alraphatsaya Suksai, Panglam Zivanalee, Lamyong Nonghinhow, Jame Jathurong, Nek Naruepol, Am Chonthicha, Cham Chamrum, Issarapong Dorkyor, Sorn Sinchai, New Country (Nu, Mbow, Tintin, Guitar, Matsee & Gig), Bam Pitchayanin, Ning Supansa, Nut Pakanas, Guitar Nipapron, Kam Supachet, Fern Kanyarat, San Sansin, Bonus Pattira, Paranwat Waramontreerat, Chanaporn Taweechat, Title Thanathat, Empawee Siriraweephat, Jennie Bart, Dew Peerapol, Kathawut Tuenprayoon, Pemai Yaowapha, Phitchapon Dankhuntod, PetaBear, Bagfah Chadaphon, Khaokaeng Parinporn, Plai Kanokporn, Rammy Phanupong, J Jazzsper, Palm Nantawat, Nueng Utumporn, and Mackey Rithsorn.
Thaidol Music artists include Lumplearn Wongsakorn, Bell Nipada, Oller, Benz Mueangloei, Tanthai, Kimkloy, Rung Nakhonphanom, Ja Singchai, Eye jingjing, Namtoei, and Birthday.
Past artists include Surachai Sombutcharoen, Pornchai Wanasri, Ekarat Suvarnabhumi, Orawee Sujjanon, Jarunee Saengsritim, Phuwan Phothirat, Phetrung Laemsing, Li Hui & Li Yang, Saijai Valee, Jomkhwan
- founded
- 1995
- founder
- Paiboon Damrongchaitham
- field
- Record label (luk thung and mor lam music)
- nationality
- Thai
- known_for
- Producing million-selling albums and chart-topping singles in Thai country music
- subsidiary_of
- GMM Music
Lore & Background
Grammy Gold was founded in 1995 by Paiboon Damrongchaitham, who sought to create a distinct luk thung label separate from the Thai pop music that dominated GMM Grammy. Mike Phiromphon is considered the first artist under the label. The label achieved notable milestones, including selling 1 million copies in 2002 of Tai Orathai's studio album 'Grass Flowers in City' (Thai: ดอกหญ้าในป่าปูน) and in 2012 with Yinglee Srijumpol's single 'Your Heart for My Phone Number' (Thai: ขอใจเธอแลกเบอร์โทร), which topped the Thai music charts and earned 217 million views on YouTube as of April 2014.
Reader's Guide
Grammy Gold has been a central force in Thai country music since its founding in 1995, producing artists who have achieved both commercial and cultural impact. Its significance lies in its focus on luk thung and mor lam genres, which are deeply rooted in Thai rural and regional identity. The label's structure includes three sub-labels: the main Grammy Gold for all types of country music, Tidal Music for Isaan music with a modern style, and Khon Khon for Life for luk thung songs for life. Its legacy includes landmark releases such as Tai Orathai's million-selling album and Yinglee Srijumpol's viral single, demonstrating the label's ability to blend traditional sounds with modern reach. The label received a Diamond Creator Award from YouTube in 2020, reflecting its ongoing digital presence.
Did You Know?
- Grammy Gold was founded in 1995 by Paiboon Damrongchaitham.
- Mike Phiromphon is considered the first artist under the label.
- Tai Orathai's album 'Grass Flowers in City' sold 1 million copies in 2002.
- Yinglee Srijumpol's single 'Your Heart for My Phone Number' earned 217 million YouTube views as of April 2014.
Frequently Asked Questions
What is Grammy Gold?
Grammy Gold is a Thai record label operating under the GMM Music umbrella, dedicated exclusively to luk thung and mor lam music. It was spun off to give Thai country artists a focused home apart from GMM Grammy's mainstream pop roster.
Who founded Grammy Gold and when?
Paiboon Damrongchaitham established the label in 1995 with the specific aim of building a standalone home for Thai country music. Krij Thomas went on to serve as its managing director until 2016.
What genres does Grammy Gold specialize in?
The label produces only luk thung and mor lam, the two major traditions of Thai country and northeastern folk music. It does not release pop, rock, or other mainstream genres.
What are Grammy Gold's biggest commercial hits?
The label sold a million copies of Tai Orathai's 2002 album *Grass Flowers in City* and produced Yinglee Srijumpol's 2012 single "Your Heart for My Phone Number," which reached the top of Thai music charts. These milestones made it one of the most commercially successful country-music imprints in Thailand.
How is Grammy Gold different from GMM Grammy?
Both brands sit under GMM Music, but Grammy Gold was created in 1995 specifically to house luk thung and mor lam artists, while GMM Grammy's flagship label concentrates on pop and mainstream acts. The split lets each brand tailor its marketing and artist development to its own audience.
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