Nadao Music
In-house record label of Nadao Bangkok, launched 2019.
Nadao Music was the in-house record label of Nadao Bangkok Co., Ltd., launched in 2019 as a business unit to create music opportunities for the company's artists. Its first release, the soundtrack to the series My Ambulance, became one of the most popular songs of the year, establishing the label as a creative venue for Nadao's roster of young actors. The label operated until Nadao Bangkok ceased its music production operations in 2022.
- field
- Music production
- parent_company
- Nadao Bangkok Co., Ltd.
- launched
- 2019
- ceased_operations
- 2022
- director
- Supol Phuasirirak
- notable_first_release
- Rak Tid Siren (My Ambulance soundtrack)
Lore & Background
Nadao Music was established in 2019 as a business unit under Nadao Bangkok, aimed at opening up music opportunities for the company's artists. Singer Supol Phuasirirak was brought on as the unit's director and main producer. Its first release, 'Rak Tid Siren' (รักติดไซเรน, 'My Ambulance'), the soundtrack to the 2019 series My Ambulance, became one of the most popular songs of the year. The label served as a creative venue for artists under Nadao's umbrella, who numbered 39 in 2020, mostly young actors catering to the 15–30-year-old target audience.
Reader's Guide
Nadao Music represented a strategic expansion of Nadao Bangkok's creative output, leveraging the popularity of its television series to launch music careers for its actors. The label's debut single achieved significant commercial success, demonstrating the synergy between Nadao's production and artist management arms. However, as of October 2020, the music unit had not yet become profitable. The label ceased operations in 2022 when Nadao Bangkok ended its series and music production, citing artists' growth and diverging staff priorities. Its brief existence highlighted the challenges of sustaining a music label within a talent management and production company.
Did You Know?
- Nadao Music was launched in 2019 as a business unit of Nadao Bangkok.
- Its first release, 'Rak Tid Siren', the soundtrack to My Ambulance, became one of the most popular songs of the year.
- Singer Supol Phuasirirak served as the unit's director and main producer.
- As of October 2020, the music unit had not yet become profitable.
Frequently Asked Questions
What is Nadao Music?
Nadao Music was a dedicated music-production unit created by Nadao Bangkok Co., Ltd. to give its roster of young actors a formal platform for releasing songs and soundtracks.
When did Nadao Music start and end?
The label began operations in 2019 and wrapped up its music-production activities in 2022, giving it roughly three years of active output.
What was Nadao Music's first release?
Its debut project was the soundtrack for the series My Ambulance, headlined by the track 'Rak Tid Siren,' which quickly became one of the year's most-played songs in Thailand.
Who directed Nadao Music?
Supol Phuasirirak served as the label's director, overseeing its creative and production decisions during its short run.
Why did Nadao Music stop operating?
The label was shut down in 2022 when Nadao Bangkok decided to discontinue its in-house music-production division, folding the unit back into the parent company.
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